2025 BAAA Trade Show Summary
WellTech Pest Solutions, LLC wrapped up another Bay Area Apartment Association trade show on Wednesday with a presentation that had visitors swarming to check out the special agents. The theme this year for BAAA was “Out of this World” and was held on Wednesday April 9th at the Florida State Fairgrounds Expo Center. WellTech was located at booth 625, and served as a Photo Sponsor in 2025.
The marketing planners of the WellTech trade show display event and who were all in attendance included VP of Operations John Wells, VP of Sales and Marketing Austin Matteson, Director of Marketing James Scheffel, Southwest Florida Account Manager Corey Dixon and Tampa Account Manager Thomas Tellez. They jumped on the opportunity to do the “Men in Black” parody, because of the nature of WellTech is pest management. The theme from the first Men in Black motion picture features an alien that turns out to be a giant roach (spoilers if you have never seen the film).
The marketing materials were planned to resemble “Men in Black” movie posters from the original Men in Black (1997) featuring Tommy Lee Jones and Will Smith. Both Austin Matteson and Eric Enoch are wearing shades, black suits and black ties as popularized by the motion picture. Austin and Eric are often are displayed holding tools of the trade by B&G (instead of space guns).
The WellTech trade show itself featured a laser tag game where visitors could “shoot the alien”. Visitors would aim their game weapon toward plush alien creatures hanging from the ceiling. The concept was inspired from the movie when Will Smith’s character is tested by Zed (Rip Torn) and Agent Kay (Tommy Lee Jones) prior to becoming Agent Jay. This game was constructed using wood, black plastic and vinyl panels of cityscapes. The game was managed by both Director of Operations Doug Bacon and John Wells. Check out the video below featuring a few of our attendees who played our interactive challenge.
WellTech’s Founder and President Jay Wells was also on hand providing complimentary cigars. A number of guests also picked up flashlight pens with the WellTech logo, prop roaches and flyers with QR codes leading back to the new WellTech website (where you are reading this story). Scheduling Coordinator Sarah Smart and Technician Eric Enoch were also present.
James Scheffel was responsible for designing the banners, posters and flyers to resemble the Men in Black. He also provided photography, videography, and assisted with handing out marketing materials. Below are a few candid shots from the event found on WellTech social media pages.
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