Once Upon a Trade Show Held in a Galaxy Far, Far Away at the Orange County Convention Center

James Scheffel, Corey Dixon, Austin Matteson, Brian Morris (l to r)

Being in touch with your midichlorians would have led you to Central Florida a few days ago. If you happened to be traversing the galaxy (or, more specifically, the Apartment Association of Greater Orlando’s “Once Upon a Tradeshow” on Tuesday, April 22nd), and felt a disturbance in the Force… it was probably just the sheer awesomeness radiating from the WellTech Pest Solutions booth. We brought a little bit of a galaxy far, far away to Orlando, transforming our space into the WellTech Cantina, and judging by the crowds, it was more popular than a Wookiee with a fresh Bantha Burger.

Forget your podracers and hyperspace jumps, the real action was happening right here. We had a stellar crew on deck, including President John Wells, VP Jay Wells, VP Austin Matteson, the ever-charming Account Managers Brian Morris and Corey Dixon, and the mastermind behind the galactic invasion, Director of Marketing James Scheffel. They were all there, ready to talk pest control with the enthusiasm of a Jawa haggling over a droid.

But let’s be honest, even the most pressing pest concerns can take a backseat when there are free lightsaber pens involved! Yes, you heard that right. We were handing out these elegant weapons (for a more civilized age of note-taking) that doubled as handy flashlights. Perfect for navigating those dark corners where pests might be lurking… or just for finding your keys in a dimly lit speeder. We saw quite a few attendees ignite their pens with glee, perhaps practicing their best Jedi moves. May the write be with you!

And for those who appreciate a bit more… earthly indulgence, we also had a supply of free cigars. Because even in a galaxy filled with exotic flora and fauna, sometimes a good old-fashioned cigar is the perfect way to unwind after a long day of… well, tradeshow-ing. We’re pretty sure Han Solo would have approved.

But the fun didn’t stop there! We were also offering a promotional deal on our annual pest control agreement – a deal so good, it could probably tempt even Darth Vader to switch sides (imagine the Emperor trying to deal with a cockroach infestation on the Death Star!). Securing your property with WellTech is like having your own personal squadron of pest-fighting X-wings, ready to intercept any unwanted invaders.

For the truly adventurous, we had opportunities to collect blue tokens that could be exchanged for fantastic prizes. Think of it as your chance to earn some galactic credits without having to smuggle spice through a blockade. Every interaction, every question answered, was another step closer to claiming your reward.

And then there was the WellTech Cantina itself. Forget the shady characters and alien bands. We brought the excitement of chance to the tradeshow floor with fully operational blackjack, roulette, and slot machines. It was a fantastic way for attendees to test their luck and maybe even walk away feeling like they just hit the jackpot on the Kessel Run. We hope no one lost their Millennium Falcon in a high-stakes hand!

All in all, our Star Wars-themed booth was a massive success. We had a blast connecting with everyone at #AAGO, sharing our pest control expertise with a touch of intergalactic flair. We hope you enjoyed the freebies, the games, and the chance to escape to a galaxy far, far away for a little while.

Thank you to everyone who stopped by the WellTech Cantina. May your homes be pest-free, and may the Force be with you… always! We’re already looking forward to our next mission!

Special thanks to Google Gemini for Artificial Intelligence inside this article (AI) and the rest of our staff for Actual Intelligence (also AI). We all used our Jedi mind tricks to recommend many multifamily management companies to turn from the dark side of their current multifamily residential pest control company. Search your feelings and you know it to be true… for multi-family residential pest control, Welltech Pest Solutions, LLC is YOUR NEW HOPE.

Special note: If you played any games at our booth, and received a blue token, click the button below for your show-exclusive offer. Offer expires May the 4th at 11:59pm.

click OR click NOT. THERE IS NO TRy.

#WeAreAAGO, #AAGO, #OnceUponATradeshow, #multifamilyresidential, #pestcontrol, #starwarsfan, #yournewhope

2025 BAAA Trade Show Summary

WellTech Pest Solutions, LLC wrapped up another Bay Area Apartment Association trade show on Wednesday with a presentation that had visitors swarming to check out the special agents. The theme this year for BAAA was “Out of this World” and was held on Wednesday April 9th at the Florida State Fairgrounds Expo Center. WellTech was located at booth 625, and served as a Photo Sponsor in 2025.

The marketing planners of the WellTech trade show display event and who were all in attendance included VP of Operations John Wells, VP of Sales and Marketing Austin Matteson, Director of Marketing James Scheffel, Southwest Florida Account Manager Corey Dixon and Tampa Account Manager Thomas Tellez. They jumped on the opportunity to do the “Men in Black” parody, because of the nature of WellTech is pest management. The theme from the first Men in Black motion picture features an alien that turns out to be a giant roach (spoilers if you have never seen the film).

The marketing materials were planned to resemble “Men in Black” movie posters from the original Men in Black (1997) featuring Tommy Lee Jones and Will Smith. Both Austin Matteson and Eric Enoch are wearing shades, black suits and black ties as popularized by the motion picture. Austin and Eric are often are displayed holding tools of the trade by B&G (instead of space guns).

The WellTech trade show itself featured a laser tag game where visitors could “shoot the alien”. Visitors would aim their game weapon toward plush alien creatures hanging from the ceiling. The concept was inspired from the movie when Will Smith’s character is tested by Zed (Rip Torn) and Agent Kay (Tommy Lee Jones) prior to becoming Agent Jay. This game was constructed using wood, black plastic and vinyl panels of cityscapes. The game was managed by both Director of Operations Doug Bacon and John Wells. Check out the video below featuring a few of our attendees who played our interactive challenge.

WellTech’s Founder and President Jay Wells was also on hand providing complimentary cigars. A number of guests also picked up flashlight pens with the WellTech logo, prop roaches and flyers with QR codes leading back to the new WellTech website (where you are reading this story). Scheduling Coordinator Sarah Smart and Technician Eric Enoch were also present.

James Scheffel was responsible for designing the banners, posters and flyers to resemble the Men in Black. He also provided photography, videography, and assisted with handing out marketing materials. Below are a few candid shots from the event found on WellTech social media pages.